Barclays Center and Brooklyn Nets Unveil Apps that Provide a Premium In-Arena Experience

First Arena App in the World to Deliver Live Video; Other Unique Features Include Food Ordering Capabilities & Interaction With Scoreboard

- Brooklyn Nets unveil team app presented by the tastytrade Financial Network -

BROOKLYN (Feb. 1, 2013) – Barclays Center has launched an app that enhances the overall fan experience through groundbreaking technology. The Barclays Center app is the first arena app in the world to deliver live video to the latest smartphones and tablets, in addition to offering other unique features such as the ability to order concessions and interact with the scoreboard. The app was developed by Apps for Venues by carbonhouse and its sister app for the Brooklyn Nets was developed by WillowTree Apps. The apps are designed to deliver the world's best fan experience.

The Barclays Center app is highly dynamic and adds a number of features when used inside the venue during an event and connected to the building’s free-open Wi-Fi. Cisco’s StadiumVision Mobile, which was introduced today, will deliver live video feeds to the Barclays Center app and offer multiple channels of unique video for enhanced viewing at Brooklyn Nets games and select events. Guests can also use the Barclays Center app in the upper pavilion seats to order food and drinks for pick-up without waiting in line, using technology from Bypass, a leading provider of modern, cloud-based point of sale solutions designed specifically for sports and entertainment venues. Additional in-game app features include the ability to send photos and messages to the scoreboard and report incidents to arena security. The app can be used from anywhere to purchase tickets, view event calendars and seating maps, find transportation information, and locate restaurants, bars, hotels, and shopping near Barclays Center.

“We are proud to offer cutting-edge apps for Barclays Center and the Brooklyn Nets, which allow fans to learn more about the venue and stay connected to their team,” said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “These apps compliment the state-of-the-art technology that’s already in Barclays Center and continue our goal to provide the best in-event experience of any sports and entertainment venue.”

“Barclays Center’s mobile app will bring fans closer to and more involved with the action than they have ever been – regardless of where their seats are located,” said Chip Foley, director of building technology, Forest City Ratner Companies (Developer of Barclays Center). “When we began designing the visitor experience for Barclays Center, we knew that technology would be a key element. The mission was to add to the experience of being in the arena - with this app I am confident we have created the world's best fan experience.”

The Brooklyn Nets app allows fans to stay up to date with the team by delivering live score updates, live stats, videos, schedules, and team news. Fans can also send photos and texts to the scoreboard. The Brooklyn Nets app is presented by tastytrade, an online financial news network with live market talk and trading strategy for investors at every level. Tastytrade was created by the founders of thinkorswim.

“The extensive Wi-Fi network in Barclays Center and Cisco’s StadiumVision Mobile product gave us great tools to work with when creating mobile apps for the arena and the Brooklyn Nets,” said Tobias Dengel, CEO of WillowTree Apps and partner at Apps for Venues by carbonhouse. “We are certain that Barclays Center guests will be surprised and delighted by the functionality of these apps, especially when ordering food and viewing in-arena live video.”

Barclays Center offers free, fast, and reliable Wi-Fi for arena patrons, allowing thousands of fans to use the network at the same time. The installation of the network was completed by High Point Solutions, a partner of the arena and the Brooklyn Nets, and a Cisco Gold Certified Partner.

To download the free Barclays Center app, please visit:
iPhone - http://bit.ly/BCappiOS
Android - http://bit.ly/BCAppAndroid

To download the free Brooklyn Nets app, please visit:
iPhone - http://bit.ly/BKNetsAppiOS
Android - http://bit.ly/BKNetsAppAndroid
 

About Apps for Venues

Apps for Venues by carbonhouse, LLC is a joint venture formed by carbonhouse, the leading developer of websites for venues, and WillowTree Apps, an award winning mobile app development firm. The venture taps both firms experience and expertise to create mobile applications for venues like arenas, stadiums, concert halls, theaters, and civic auditoriums. The joint venture uses WillowTree’s expertise in mobile application development and carbonhouse’s specialization in interactive platforms for venues including arenas, performing arts centers, and convention centers to develop a turn-key platform—Apps for Venues™—to allow for fast and cost effective development of iPhone and Android apps that are tuned to the specific needs and brand of each venue.

About WillowTree

WillowTree Apps is one of the largest and most respected mobile development companies in the US. The entire team of more than 30 people is located in its Charlottesville, VA headquarters. Nothing is outsourced overseas. The company's designers and developers are experts across the nuances of iPhone, iPad, Android, Windows Phone 7, Blackberry and mobile web/HTML5 design best practices. The company has been ranked The Top Worldwide Mobile App Developer by SourcingLine, The #3 iPhone App Development Company by BestWebDesignAgencies.com, and a two-time Webby Award Honoree and it was recently named to the 2012 Inc. 500 list of fastest growing companies. Notable clients and apps include Johnson & Johnson, the University of Virginia, Manta, Crutchfield Electronics, Valpak and Vox Media/SB Nation. More information at willowtreeapps.com.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate with each other. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

About tastytrade

The tastytrade Financial Network was founded in August 2011, as an Internet-based channel for original financial news, investment strategies, and entertainment for the masses. The programming is geared to various investment levels, from beginner to professional. It is the fastest growing financial network on the Internet. tastytrade currently produces eight hours of original, live programming every weekday, with “Get Tasted,” “The LIZ & JNY Show,” “Ask Slim,” “Last Call,” and “Sneek & the Geek.” tastytrade is available at www.tastytrade.com, on iTunes, Apple TV, Apple Radio, and on Roku. Programming is archived, cataloged and accessible 24/7 at tastytrade.com. For more information, visit www.tastytrade.com.

About Bypass

Bypass is an Austin based company that specializes in modern, cloud based point of sale solutions specifically for sports, entertainment and other public venues. Our passion is to enhance the in-venue purchasing experience through innovations in open technology and consistent, trustworthy execution. We are proud to serve teams and venues in every major sports league in the country as well as partnering with some of the world's largest food service providers. For more information visit www.bypasslane.com.

About Barclays Center

Barclays Center opened on September 28, 2012, and is a major sports and entertainment venue in the heart of Brooklyn, New York. Developed by Brooklyn-based real estate developer Forest City Ratner Companies, and designed by the award-winning architectural firms AECOM (www.aecom.com/architecture) and SHoP Architects (www.shoparc.com), Barclays Center has one of the most intimate seating configurations ever designed into a modern multi-purpose arena, with unparalleled sightlines and first-class amenities. Barclays Center offers approximately 17,732 seats for basketball, 14,500 seats for hockey and up to 19,000 seats for concerts, and has 101 luxury suites, four bars/lounges, four clubs, and 40/40 CLUB & Restaurant by American Express.

Barclays Center is hosting an extensive variety of events, including premier concerts, monthly major professional boxing cards, top college basketball, family shows, the Brooklyn Nets and soon the New York Islanders.

In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include American Honda Motor Co., Inc., American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, GEICO, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: adidas, Anheuser-Busch, The Coca-Cola Company, Gym Source, Haier America, High Point Solutions, JetBlue, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, SONY, and Willis.

Located atop one of the largest transportation hubs in New York City, Barclays Center is accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.