Barclays Center Announces New Partners In Advance of Arena's Opening on September 28

BROOKLYN, NY (September 25, 2012) – Barclays Center is continuing to broaden its corporate partnerships with national and premier brands as Brooklyn’s new sports and entertainment venue prepares to open on September 28.

Barclays Center has launched fully integrated alliances with Applebee’s, McDonald’s, New York Lottery, Party City, Reese’s, Robert Mondavi Wines, W.B. Mason, and Apollo Jets. The partners will be members of the Barclays Center Business Alliance. Several of the partners have alliances with the Brooklyn Nets, as well.

Each new sponsorship alliance includes elements or designations tailored to the specific communication goals of the sponsor. Some of the key elements include:

Applebee’s
Presenting sponsor of the BROOKLYN HOOPS™ Ticket Plan
Patrons purchasing BROOKLYN HOOPS™ Ticket Plan packages receive a $25 gift card to Applebee’s
Associate Sponsor of the Daily News Golden Gloves Tournament
Integration into BROOKLYN HOOPS™ and BROOKLYN FAMILY™ events

Party City
Branding of Party City Party Suites
Official Party Store and Official Halloween Store of Barclays Center and the Brooklyn Nets
Branding elements for Brooklyn Nets games include:
o T-Shirt Toss
o Party City Tip-Off

W.B. Mason
Official Office Supply Company of the Brooklyn Nets.
Suite furniture provider.
Sponsor of the Barclays Center nightly suite rental program.

Apollo Jets
· Branding of the visiting team locker room and performer dressing rooms.


“We are proud that Barclays Center will debut with an outstanding family of corporate partners,” said Barclays Center and Brooklyn Nets CEO Brett Yormark. “It’s clear that the business community sees the excitement and benefits of being part of a spectacular venue in the heart of world commerce.”

In addition to the corporate partners listed above, Barclays Center will open with a previously announced impressive list of partners. In addition to Barclays, the naming rights partner, Founding Partners for Barclays Center include American Honda Motor Co., Inc., American Express, Calvin Klein, Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, GEICO, MetroPCS, Stolichnaya, and Ticketmaster. Other sponsors include: adidas, Anheuser-Busch, Brooklyn Hospital, The Coca-Cola Company, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, SONY, and Willis.